Top 5 GoHighLevel Features That Convert Your Prospective Customers
So you’ve decided to join the “SaaS revolution” and become a GoHighLevel SaaS reseller. Or maybe you’re still thinking about it.
Either way, it’s important to hit the ground running and get subscribers.
A question we get asked quite a bit is: ‘what features should I focus on when selling to a potential customer’.
Although this differs depending on the customer’s needs, we have generally found these five HighLevel features to be the most attractive based on our experiences during sales presentations:
1. CRM
It’s scary how many businesses don’t store their leads and contacts in a database. Writing them on post-it notes or printing their enquiries out and filing them in folders is just ludicrous. Even businesses that use a spreadsheet, whilst a definite upgrade on post-it notes, is still not ideal.
The simple question you should be asking your potential customers is: “What do you do with your leads?”.
This can then open the door for you to tell them the benefits of using a CRM. These include:
Being able to retarget their leads/customers with various marketing campaigns
Storing all their information in one place including documents
Being able to see previous communications so anyone in the company can get up to speed with the relationship
By discussing the possibilities of what they will be able to do with an actual system in place for managing their contacts will put you in good stead for landing them as a new subscriber.
2. Email Marketing
Email marketing is probably the most wanted feature within the platform.
Typically every business wants to do some email marketing. Whether it's to send newsletters, EDMs, follow-ups, nurture emails - it's the easiest feature to sell.
Given that just about every other CRM / Marketing Platform on the market offers email marketing, the focus needs to be on what GoHighLevel offers above those competitors and how it will benefit your customer. And in our opinion, it’s:
The ability to use a custom sub-domain to send and authenticate the emails. This is not just a ‘nice to have’ now, it’s become a necessity due to the new rules set by Google and Yahoo around bulk email sending.
The large library of ready-made templates across a wide range of industries and campaign type.
In-built email verification to reduce bounce rates.
And of course, there is a range of different reporting metrics so you can easily see how effective the email campaigns have been including revenue tracking if you are selling products within the platform.
3. Websites
Is your potential customer in the market for a new website? Or even A website? Being able to create a shiny new website quickly and easily is a major win. Choose from hundreds of rebrandable templates or build one from the ground up - No coding required.
Even if your potential customer is happy with their website, being able to easily create high-quality landing pages for special events, campaigns etc it saves having to engage a web developer to create them within the current site.
Does your potential customer currently sell products and/or services? Or maybe they’d like to but don’t have the means or budget to build an online store. There are a few options within the platform for processing orders (more about that in the next section) but with the online store feature that seamlessly integrates within a website.
4. E-Commerce Solutions
If your potential customers have products or services, GoHighLevel has now become a great e-commerce solution due to the multitude of ways to sell them.
They can simply add their products / services and then add them to forms, funnels or websites. And now there is a full online store option complete with products, cart and checkout pages allowing customers to purchase multiple products.
Payment options are plenty including Buy Now, Pay Later options as well as Stripe and Paypal. Also, if your potential customer needs a mobile transaction option, the GHL app has Tap-2-Pay allowing for not processing the transaction BUT capturing the customer’s details straight into the database. You can’t do that with an EFTPOS machine!
You can easily track transactions and capture e-commerce purchase data within a contact record as well as trigger abandoned cart emails if they bail.
If the potential customer wants to keep their online store external, no problem - you can integrate with Shopify or WooCommerce.
5. Booking Appointments
The calendar function within GoHighLevel could just about be a ‘system seller’ all by itself.
For starters, anyone paying for Calendly can easily replace it with a now-superior solution.
If your potential customers have sales teams, run events or offer in-house services, there’s a booking solution for them.
For those who run virtual events such as webinars, there is an option here to create ‘multi-seat’ events - you can even take payment if it’s a paid event.
The calendars seamlessly integrate with Google and Outlook calendars as well
And for any appointments that are booked, workflows can be setup to send reminders both pre and post appointment.
So there you have it - our top 5 ‘easy-sell’ features that have converted prospects into paying subscribers.
