Are you looking for ways to take your digital marketing to the next level? Look no further!

Automation can help your business grow while you save time and mental bandwidth on small, repetitive, time consuming and tasks that often don't directly lead to revenue. And in 2023, if you're not using automation in your business, you're really missing out!

Automation doesn't have to be a lot of big, grand setups that run your business for you. They can be small and simple workflows that just get things done. If you're just starting out in the world of automation, these can be some super simple quick wins that make your life easier.

Read on to learn our 5 favourite small automation tasks that will help you get big wins and turn you into an automation convert.

#1 Reputation Management

Having a good reputation is essential for any business. According to recent studies, an astonishing 98% of people read online reviews before making a purchase decision. Even more staggering is that 76% of people regularly read reviews. These stats highlight the importance of having reviews for your business. However, asking for reviews can be a daunting and awkward task, and it's easy to forget about or put off completely.

But with Automate, you can easily set up a workflow to request reviews from your customers on Facebook and Google. This way, your potential clients will be able to see regular reviews from your customers, without you having to worry about it.

It's time to take control of your reputation and start managing reviews with Automate. With this powerful tool, you can ensure that your business is seen in the best light and that potential customers are more likely to purchase your products or services.

#2 Missed-Call Text-Back Automation

Running a small business with limited staff, you can't always get the phone when it rings. And when you finally check your messages you need to make the time and have the engergy to get back to those leads. But what if there was an automation to text back those missed calls to keep up communication with your clients and leads?

The missed-call text-back feature is the perfect solution for these situtations!

It's exactly how it sounds - an automation that texts back your leads when you miss a call. This text can say anything you want - request them to text you with their questions or send them to a calendar link to book in a time to ensure you'll be ready for them. You can also send the lead details to someone else in your team to follow them up more quickly.

This is an automation that you can quickly setup in a couple of hours but the impact on your business can be huge! You'll provide a better customer experience and build trust with your leads and customers while saving yourself some time and brainpower.

#3 Enhanced Chat Widget

Did you notice the chat widget on our website? It's a bit cooler than the typical 'leave a message' you normally see, right?

It's designed to create custom journeys for leads and clients, allowing them to quickly and easily find forms, calendars, and other useful information. This helps to improve the customer experience and can even help to direct website traffic to new areas.

The enhanced chat widget is a great way to automate the customer journey at any stage, and make it easier for visitors to find what they need. So if you're looking for a quick and easy way to improve your website's customer experience, this is the perfect solution.

#4 Appointment confirmation & reminders

This one is a bit of a no-brainer, but a lot of businesses are still functioning without it. If your business relies on appointments (either you visiting clients, or clients visiting you) being able to remind your leads of these dates and times is important to make sure everyone is on the same page and knows when and where to be.

A simple automation can send email and SMS reminders to your clients at an appropriate time before the appointment. You can even include a way to cancel or reschedule if necessary to limit no-shows.

You can also set up these reminders for yourself! So if you're someone who needs a lot of reminders to make sure you stay on track, you can absolutely set these up too to make sure you're prepared for your clients to give them the best experience possible.

#5 Lead Nurture Sequences

This is one that you've probably heard of before and if you haven't used them, it might not sound like a quick win - but it can be.

Lead nurture sequences are an essential part of any sales funnel. They help to keep your leads engaged and provide them with the next steps they need to take in order to progress to a sale. And the great thing is, they don't have to be long, drawn out and complex. In fact, some of the best sequences can be quick and simple.

For example, setting up an automated email to send after a form submission is a great way to start. This email gives your lead the next steps they need to take, whether it's booking a discovery call, signing up for a free trial or even making a sale.

Not only does this confirm that you received their message, but it gives them something to do immediately while they're still in action-mode. And it gives you time to catch your breath and get back to them personally if they haven't taken action. Lead nurture sequences are a great way to keep your leads engaged and move them through your sales funnel.

Ready to Automate?

Have we got your thinking about how automation can start making a difference for your business? We hope so!

If you're ready to start using automation to help you streamline your business processes, save time and ultimately increase your bottom line, get in touch!